{"id":5962,"date":"2025-12-03T12:32:50","date_gmt":"2025-12-03T12:32:50","guid":{"rendered":"https:\/\/www.modalyst.co\/?p=5962"},"modified":"2026-05-26T08:43:10","modified_gmt":"2026-05-26T08:43:10","slug":"the-best-video-formats-to-help-sell-your-products","status":"publish","type":"post","link":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/","title":{"rendered":"The Best Video Formats to Help Sell Your Products"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5962\" class=\"elementor elementor-5962\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6210ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6210ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38b748a\" data-id=\"38b748a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29db25a elementor-widget elementor-widget-text-editor\" data-id=\"29db25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the world of dropshipping, your product page is your shopfront, your salesperson, and your first impression all rolled into one. When customers cannot physically touch, test, or try the product, video becomes the <\/span><i><span style=\"font-weight: 400;\">closest thing<\/span><\/i><span style=\"font-weight: 400;\"> to a tactile experience. This is why some of the most successful ecommerce brands rely heavily on video formats that demonstrate, explain, reassure, and persuade.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A well produced video can show product quality, build trust, answer questions, and reduce hesitation far better than images or text alone. In fact, <\/span><span style=\"font-weight: 400;\">approximately 87% of consumers report that watching a product video has persuaded them to purchase, underscoring the influence of video content on buying behaviour<\/span><span style=\"font-weight: 400;\">. For dropshippers, where competition is fierce and margins can be tight, mastering video is one of the most effective ways to increase conversions, reduce returns, and build long term customer confidence.<\/span><\/p><p><span style=\"font-weight: 400;\">This guide breaks down the best performing video formats for selling products online, why they work, and how you can use them to create more effective product pages and marketing campaigns.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5963\" src=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png\" alt=\"Best Video Formats to Sell Products\" width=\"807\" height=\"700\" srcset=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png 1484w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952-300x260.png 300w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952-1024x889.png 1024w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952-768x667.png 768w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/p><h2><b>TL;DR<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Utilizing video formats like product demos, unboxings, and tutorials can significantly enhance ecommerce sales<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Trust and clarity are paramount in dropshipping; video builds legitimacy for unfamiliar brands and reduces return rates by setting clear expectations.<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; User-generated content (UGC) and testimonial videos create powerful social proof and resonate more with viewers than polished ads.<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Lifestyle videos help brands connect emotionally with customers by showcasing products in real-life scenarios.<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8211; FAQ videos improve customer confidence by directly answering common pre-purchase questions, often leading to higher sales.<\/span><\/li><\/ul><h2><strong>Why Video Matters in Dropshipping<\/strong><\/h2><p><span style=\"font-weight: 400;\">Video is not just a nice addition to your product page, it is fast becoming an essential component of high performing ecommerce.<\/span><\/p><p><span style=\"font-weight: 400;\">For dropshippers competing in crowded marketplaces, a well-made product video can make the difference between a sale and a bounce. Research consistently backs this up. According to Shopify, including a product video can boost conversions by as much as 89%. <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><\/span><span style=\"font-weight: 400;\"> adds that nearly three-quarters of customers are more likely to buy something after watching a product video, while <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1318076\/video-formats-highest-return-on-investment\/\"><span style=\"font-weight: 400;\"><span style=\"color: #333399;\">Statista<\/span><\/span><\/a><span style=\"font-weight: 400;\"> found that a staggering 96 percent of people have watched explainer videos specifically to learn more about a product. In short, if you\u2019re not using video to sell your products, you\u2019re not selling them as effectively as you could be.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For dropshippers, video plays a particularly vital role in building <\/span><i><span style=\"font-weight: 400;\">confidence<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">clarity<\/span><\/i><span style=\"font-weight: 400;\"> around what is often an unfamiliar or unbranded product. First and foremost, it brings a level of product clarity that static images struggle to match. A well-shot video can show scale, texture, movement, and functionality in a way that bridges the gap between online browsing and in-person shopping. Viewers get to see how a product looks in real hands, how it behaves in use, and how it might fit into their lives, whether that\u2019s a gadget in motion, a garment being worn, or a tool in action.<\/span><\/p><h3><strong>How Video Builds Trust, Reduces Returns, and Boosts Sales ?<\/strong><\/h3><p><span style=\"font-weight: 400;\">Beyond clarity, video is a powerful trust-builder. Many dropshipping businesses don\u2019t operate under recognisable brand names, and customers are often wary of buying from stores they haven\u2019t heard of before. A video adds a layer of legitimacy. It feels more real, more considered. It signals to potential buyers that the seller has invested time and effort into showing the product properly, which in turn increases the perceived reliability of both the item and the business.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, a good product video can significantly reduce returns. Many returns in ecommerce are the result of mismatched expectations, a customer receives the item and finds it smaller, flimsier, or just different from what they imagined. Video mitigates that risk. It paints a much more accurate picture of what the customer can expect, leading to more informed purchases and fewer unpleasant surprises. In short, video does what words and photos often cannot: it makes the product feel tangible, understandable, and desirable.<\/span><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5965\" src=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/ppears-in-the-menu-of-posts-and-comments-allowing-you-to-access-the-feature.-visual-selection-3-e1764767228793.png\" alt=\"Video Marketing Strategies\" width=\"1690\" height=\"1540\" srcset=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/ppears-in-the-menu-of-posts-and-comments-allowing-you-to-access-the-feature.-visual-selection-3-e1764767228793.png 1690w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/ppears-in-the-menu-of-posts-and-comments-allowing-you-to-access-the-feature.-visual-selection-3-e1764767228793-300x273.png 300w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/ppears-in-the-menu-of-posts-and-comments-allowing-you-to-access-the-feature.-visual-selection-3-e1764767228793-1024x933.png 1024w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/ppears-in-the-menu-of-posts-and-comments-allowing-you-to-access-the-feature.-visual-selection-3-e1764767228793-768x700.png 768w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/ppears-in-the-menu-of-posts-and-comments-allowing-you-to-access-the-feature.-visual-selection-3-e1764767228793-1536x1400.png 1536w\" sizes=\"(max-width: 1690px) 100vw, 1690px\" \/><br \/><\/span><\/p><h2><strong>1.Product Demo Videos<\/strong><\/h2><p><span style=\"font-weight: 400;\">Product demo videos are consistently one of the most effective tools for selling online, particularly for dropshippers. Their strength lies in their simplicity: a demo video shows the product being used in a real-world scenario, focusing on what it does, how it works, and why it matters to the buyer. These videos don\u2019t rely on fancy production or narrative, they\u2019re all about clear, functional communication. When a potential customer can see the product in action, it eliminates much of the hesitation or second-guessing that can happen at the point of purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">The reason demo videos are so powerful is that they reduce uncertainty. A shopper no longer has to imagine how the item might function, whether it will fit their needs, or if it\u2019s genuinely as described. Instead, they get visual proof. These videos often answer the most common customer questions before they\u2019re even asked: How big is it? How do you use it? What problem does it solve? And because they\u2019re so practical, demo videos are effective across all product categories, from kitchen gadgets and phone accessories to clothing, beauty tools, and tech.<\/span><\/p><p><strong>Tips for an effective Product Video<\/strong><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Here are essential tips for creating an effective demo video:<\/span><\/span><\/p><ol><li><span style=\"font-weight: 400;\"> Prioritize clarity in the presentation of the product.<\/span><\/li><li><span style=\"font-weight: 400;\"> Keep the video length under one minute to maintain viewer attention.<\/span><\/li><li><span style=\"font-weight: 400;\"> Utilize close-up shots to emphasize texture, detail, and movement.<\/span><\/li><li><span style=\"font-weight: 400;\"> Select natural lighting and a neutral background to minimize distractions.<\/span><\/li><li><span style=\"font-weight: 400;\"> Demonstrate how the product solves a problem or offers a specific benefit.<\/span><\/li><li><span style=\"font-weight: 400;\"> Show the product in action to illustrate its effectiveness, like a phone stand for hands-free viewing or a water bottle that keeps drinks cold.<\/span><\/li><li><span style=\"font-weight: 400;\"> Ensure that the demonstration is clear and practical to enhance viewer conversion rates.<\/span><\/li><\/ol><h2><strong>2.Unboxing Videos<\/strong><\/h2><p><span style=\"font-weight: 400;\">Unboxing videos have evolved from a niche YouTube trend into one of the most emotionally resonant tools in ecommerce. For dropshippers, they offer a surprisingly effective way to build trust, excitement, and clarity around a product. The appeal lies in the psychology of anticipation. Viewers aren\u2019t just watching a product being opened, they\u2019re imagining the experience of receiving it themselves. This emotional projection makes unboxing content highly persuasive.<\/span><\/p><p><span style=\"font-weight: 400;\">These videos work so well because they strip away the unknown. Customers get to see exactly what will arrive at their door: the packaging, the contents, any included extras, and the overall presentation. This level of transparency helps ease buyer anxiety, particularly for lesser-known or emerging brands. It also reassures the viewer that the product is genuine and complete, with nothing hidden or misrepresented.<\/span><\/p><h3><strong>Tips for an effective Unboxing Video<\/strong><\/h3><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Creating an effective unboxing video requires attention to detail and authenticity:<\/span><\/span><\/p><ol><li><span style=\"font-weight: 400;\"> Maintain a calm and authentic approach during the unboxing process.<\/span><\/li><li><span style=\"font-weight: 400;\"> Set up a neat workspace, such as a plain desk or tabletop, to keep focus on the product.<\/span><\/li><li><span style=\"font-weight: 400;\"> Utilize natural light to accurately showcase the product&#8217;s color and quality.<\/span><\/li><li><span style=\"font-weight: 400;\"> Ensure clear audio is present for capturing sounds like rustling paper and snapping plastic.<\/span><\/li><li><span style=\"font-weight: 400;\"> Deliver genuine, unrehearsed reactions to build trust with viewers.<\/span><\/li><li><span style=\"font-weight: 400;\"> Highlight the emotional experience of ownership to enhance customer engagement.<\/span><\/li><\/ol><h2><strong>3.How To and Tutorial Videos<\/strong><\/h2><p><span style=\"font-weight: 400;\">Tutorial videos provide practical, <\/span><i><span style=\"font-weight: 400;\">step-by-step instructions<\/span><\/i><span style=\"font-weight: 400;\"> on how to use a product, making them one of the most valuable tools in a dropshipper\u2019s content strategy. These videos serve two key purposes: they boost confidence before a purchase, and they enhance satisfaction <\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\"> the product arrives.<\/span><\/p><p><span style=\"font-weight: 400;\">Pre-purchase, a well-crafted tutorial reassures potential buyers by showing exactly <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.modalyst.co\/blog\/best-dropshipping-products-to-start-earning-online\/\"><span style=\"font-weight: 400;\">how the product works<\/span><\/a><\/span><span style=\"font-weight: 400;\">. It removes ambiguity, answers common questions, and positions the product as something easy to adopt. This is especially helpful for products with multiple features or those that might seem complicated at first glance. For post-purchase users, tutorials help reduce confusion, minimise frustration, and ultimately lead to fewer support requests and product returns.<\/span><\/p><h3><strong>Tips for an effective Tutorial Video<\/strong><\/h3><p><span style=\"font-weight: 400;\">Effective tutorial videos enhance viewer engagement and promote product understanding.<\/span><\/p><ol><li><span style=\"font-weight: 400;\"> Begin with a clear presentation of the final outcome to set expectations.<\/span><\/li><li><span style=\"font-weight: 400;\"> Guide viewers through the process step by step, utilizing on-screen text or labels for clarity.<\/span><\/li><li><span style=\"font-weight: 400;\"> Keep instructions concise and visual to enhance comprehension and minimize the need to pause.<\/span><\/li><li><span style=\"font-weight: 400;\"> Conclude by showcasing the product in action to reinforce its benefits and effectiveness.<\/span><\/li><li><span style=\"font-weight: 400;\"> These tutorials are particularly successful on platforms like YouTube and TikTok, and on product pages.<\/span><\/li><li><span style=\"font-weight: 400;\"> Demonstrating how the product resolves a problem or integrates into daily life can convert interest into sales.<\/span><\/li><\/ol><h2><strong>4.Social Proof and Testimonial Videos<\/strong><\/h2><p><span style=\"font-weight: 400;\">Humans are naturally inclined to trust other people more than they trust businesses, especially when those businesses are unfamiliar. This is why testimonial videos are so powerful in the world of dropshipping, where the customer may have no previous relationship with the brand. Seeing someone else use the product, talk positively about it, and share their experience provides the kind of reassurance that no product description or glossy ad can replicate.<\/span><\/p><p><span style=\"font-weight: 400;\"><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/rockethousepictures.com\/testimonial.html\">Testimonial videos<\/a><\/span> work because they offer social proof. When viewers see <\/span><i><span style=\"font-weight: 400;\">real<\/span><\/i><span style=\"font-weight: 400;\"> individuals benefiting from a product, it lends credibility to the brand and eases common doubts. These videos can show practical outcomes, but more importantly, they establish emotional relatability. A good testimonial gives potential buyers the chance to hear their own concerns voiced, and then resolved,by someone <\/span><i><span style=\"font-weight: 400;\">just like themselves<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><h3><strong>Tips for effective Testimonial Videos<\/strong><\/h3><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Here are <\/span><span style=\"color: #333399; text-decoration: underline;\"><a style=\"color: #333399; text-decoration: underline;\" href=\"https:\/\/www.modalyst.co\/blog\/the-ultimate-guide-to-dropshipping-seo\/\"><span style=\"font-weight: 400;\">effective strategies for dropshippers<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to utilize testimonial videos in the customer journey:<\/span><\/span><\/p><ol><li><span style=\"font-weight: 400;\"> Embed testimonial videos directly on product pages to maximize visibility at the decision-making point.<\/span><\/li><li><span style=\"font-weight: 400;\"> Use testimonial videos in retargeting ads to re-engage visitors who previously showed interest but did not purchase.<\/span><\/li><li><span style=\"font-weight: 400;\"> Incorporate testimonials in email campaigns, particularly in post-abandonment sequences, to recover lost sales.<\/span><\/li><li><span style=\"font-weight: 400;\"> Share short testimonial videos on platforms like TikTok and Instagram Reels for both organic reach and paid promotion.<\/span><\/li><li><span style=\"font-weight: 400;\"> Opt for authentic, less polished videos as they resonate better with audiences and feel more genuine.<\/span><\/li><li><span style=\"font-weight: 400;\"> Focus on authenticity in testimonials, whether they are polished case studies or raw clips from satisfied customers.<\/span><\/li><\/ol><h2><strong>5.Lifestyle and Story Driven Ads<\/strong><\/h2><p><span style=\"font-weight: 400;\">Lifestyle videos function as short, emotionally-driven adverts that show your product in the context of everyday life. Rather than focusing on the item itself, these videos highlight the <\/span><i><span style=\"font-weight: 400;\">experience<\/span><\/i><span style=\"font-weight: 400;\"> of using it. They tap into storytelling and aspiration, helping potential customers picture how your product could enhance their own routine. Done well, a lifestyle video does more than sell a product, it sells a <\/span><i><span style=\"font-weight: 400;\">feeling or identity<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">This format is especially effective because it bridges the gap between desire and purchase. Viewers aren\u2019t just shown what the product does, they\u2019re shown what it <\/span><i><span style=\"font-weight: 400;\">means<\/span><\/i><span style=\"font-weight: 400;\">. Whether it\u2019s a water bottle in a yoga studio, a backpack on a city commute, or a gadget on a kitchen worktop, lifestyle videos give products relevance and purpose. They reinforce brand identity and shape customer perception, making the product feel more premium and desirable.<\/span><\/p><p><span style=\"font-weight: 400;\">For that reason, they are particularly useful in paid advertising campaigns. A well-crafted lifestyle ad can cut through the noise on Facebook, Instagram, TikTok, or YouTube, sparking interest and driving clicks. It\u2019s one of the most powerful formats for dropshippers looking to elevate both conversion rates and brand image.<\/span><\/p><h3><strong>Tips for an effective Lifestyle Video<\/strong><\/h3><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Creating effective lifestyle videos involves several key elements:<\/span><\/span><\/p><ol><li><span style=\"font-weight: 400;\"> Engage a <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.lambdafilms.co.uk\/\"><span style=\"font-weight: 400;\">creative video production company<\/span><\/a><\/span><span style=\"font-weight: 400;\"> for high visual quality and sound design.<\/span><\/li><li><span style=\"font-weight: 400;\"> Ensure models or actors reflect the target audience for relatability.<\/span><\/li><li><span style=\"font-weight: 400;\"> Incorporate the product organically within the scene for natural integration.<\/span><\/li><li><span style=\"font-weight: 400;\"> Use music and editing to enhance the emotional tone of the video.<\/span><\/li><li><span style=\"font-weight: 400;\"> Maintain a simple and clear message throughout the video.<\/span><\/li><li><span style=\"font-weight: 400;\"> End with a strong call to action to encourage viewer response.<\/span><\/li><li><span style=\"font-weight: 400;\"> Remember, a well-executed lifestyle video contributes to the broader brand story.<\/span><\/li><\/ol><h2><strong>6.User Generated Content (UGC)<\/strong><\/h2><p><span style=\"font-weight: 400;\">User Generated Content (UGC) has become one of the most powerful tools in a dropshipper\u2019s arsenal. These are videos created by real people, customers, influencers, or freelance creators, who showcase or talk about a product in a candid, informal style. What makes UGC so persuasive is its rawness. It doesn\u2019t feel scripted or overly produced, and that\u2019s precisely why it resonates.<\/span><\/p><p><span style=\"font-weight: 400;\">Today\u2019s consumers are savvy. They scroll past traditional ads but pause when they see someone like themselves speaking honestly about a product. The casual tone, handheld footage, and unpolished delivery give UGC a sense of authenticity that is difficult to replicate in <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.modalyst.co\/blog\/how-to-leverage-video-content-to-supercharge-your-dropshipping-business\/\"><span style=\"font-weight: 400;\">traditional brand videos<\/span><\/a><\/span><span style=\"font-weight: 400;\">. It mimics the organic style of TikTok and Instagram content, helping it blend seamlessly into users\u2019 feeds and making it more likely to be watched and trusted.<\/span><\/p><p><span style=\"font-weight: 400;\">This format also converts exceptionally well in advertising. UGC is consistently one of the top-performing formats for paid social campaigns, particularly on TikTok, Meta, and Snapchat. It is seen as more trustworthy, more relatable, and more compelling than polished brand content. It creates a sense of social proof without needing a single celebrity endorsement.<\/span><\/p><p><span style=\"font-weight: 400;\">For dropshippers, UGC offers another major advantage: cost. These videos are far cheaper to produce than high-end lifestyle spots or studio demos. In many cases, the content is created for free by happy customers. Others may offer their time in exchange for a small incentive like a discount or free product. Some brands take this a step further and hire freelance creators to produce UGC-style content that mirrors the natural, unscripted tone of a real user, because the format consistently outperforms highly produced brand ads.<\/span><\/p><h3><strong>Tips for effective User-Generated Content<\/strong><\/h3><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Here are strategies to effectively generate user-generated content (UGC):<\/span><\/span><\/p><ol><li><span style=\"font-weight: 400;\"> Send a post-purchase email encouraging customers to share their experiences on camera.<\/span><\/li><li><span style=\"font-weight: 400;\"> Include a simple message in the packaging asking buyers to &#8216;share your results&#8217; or use a specific branded hashtag.<\/span><\/li><li><span style=\"font-weight: 400;\"> Offer small rewards, such as entries into a prize draw or future discounts, to motivate contributions.<\/span><\/li><li><span style=\"font-weight: 400;\"> Collaborate with micro-influencers who resonate with your target audience for greater reach without high costs.<\/span><\/li><li><span style=\"font-weight: 400;\"> Recognize that UGC is a strategic approach, turning authentic customer reactions into valuable marketing.<\/span><\/li><\/ol><h2><strong>7.Comparison or Versus Videos<\/strong><\/h2><p><span style=\"font-weight: 400;\">Comparison videos are a highly effective format for dropshippers looking to position their products against common alternatives. Whether it\u2019s showing how your product performs better than a cheaper version or demonstrating unique features that justify a higher price point, these videos help customers make informed choices, and that makes them more likely to convert.<\/span><\/p><p><span style=\"font-weight: 400;\">Unlike overtly promotional content, comparison videos present information in a structured and balanced way. They walk the viewer through clear differences, size, performance, features, price, so that they can weigh up what matters most to them. This helps build trust, especially when the tone is more informative than pushy. Rather than telling the audience why your product is the best, you\u2019re showing them the facts and letting them decide.<\/span><\/p><p><span style=\"font-weight: 400;\">This format also allows you to justify a higher price tag if your product offers <\/span><i><span style=\"font-weight: 400;\">real benefits<\/span><\/i><span style=\"font-weight: 400;\">. For example, a better build quality, longer battery life, or added functionality can be shown side-by-side with a cheaper alternative, making the value obvious. It\u2019s particularly useful in saturated markets, where consumers are weighing lots of options and want help narrowing the field.<\/span><\/p><h3><strong>Tips for effective Comparison Videos<\/strong><\/h3><p><span style=\"font-weight: 400;\">Effective comparison videos require honesty and credibility to influence buyers.<\/span><\/p><ol><li><span style=\"font-weight: 400;\"> Comparison videos must be honest to be effective.<\/span><\/li><li><span style=\"font-weight: 400;\"> Audiences can easily detect exaggeration or bias in videos.<\/span><\/li><li><span style=\"font-weight: 400;\"> The goal is to highlight the strengths of your product authentically.<\/span><\/li><li><span style=\"font-weight: 400;\"> Maintain credibility while demonstrating product advantages.<\/span><\/li><li><span style=\"font-weight: 400;\"> A well-crafted comparison video can instill buyer confidence.<\/span><\/li><li><span style=\"font-weight: 400;\"> Use real and demonstrable examples to support claims.<\/span><\/li><\/ol><h2><strong>8. FAQ Videos<\/strong><\/h2><p><span style=\"font-weight: 400;\">FAQ videos are a simple but powerful way to boost sales, especially for products that are new, complex, or come with lots of customer questions. For dropshippers, these videos serve a dual purpose: they help potential buyers make informed decisions, and they reduce the load on customer service teams by answering common queries upfront.<\/span><\/p><p><span style=\"font-weight: 400;\">By directly addressing the concerns customers tend to have before hitting \u201cbuy\u201d &#8211; things like durability, sizing, what\u2019s included in the box, how long shipping will take, or how easy the product is to assemble, FAQ videos remove friction from the purchasing process. Instead of searching through text or trying to piece together information from different sources, customers get quick, visual reassurance that the product meets their expectations.<\/span><\/p><p><span style=\"font-weight: 400;\">This kind of clarity builds trust. Buyers feel like their concerns have been anticipated and answered, which makes them more confident in their decision. And that confidence translates directly into higher conversion rates and fewer abandoned carts.<\/span><\/p><h3><strong>Tips for an effective FAQ video<\/strong><\/h3><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">FAQ videos are an effective tool for enhancing customer trust and driving sales.<\/span><\/span><\/p><ol><li><span style=\"font-weight: 400;\"> FAQ videos are easy to produce, requiring minimal production effort.<\/span><\/li><li><span style=\"font-weight: 400;\"> They focus on delivering honest and direct answers clearly and quickly.<\/span><\/li><li><span style=\"font-weight: 400;\"> Responses from customer support logs or live chat can often be repurposed for content.<\/span><\/li><li><span style=\"font-weight: 400;\"> These videos enhance store transparency and perceived helpfulness.<\/span><\/li><li><span style=\"font-weight: 400;\"> Increased trust can lead to higher sales and reduced return rates.<\/span><\/li><\/ol><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">Video is no longer optional for product based businesses, especially in the world of dropshipping where customers often meet your brand for the first time on a product page or in a social feed. The right video formats help shoppers understand your product, trust your brand, and feel confident enough to click buy.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you start with simple demos or invest in lifestyle ads, each video format plays a clear and valuable role in the customer journey. Choose the formats that fit your product and audience, and you will see a noticeable impact on engagement, conversions, and long term customer satisfaction.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccf4ace elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccf4ace\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5557cc\" data-id=\"b5557cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d99b2d elementor-widget elementor-widget-author-box\" data-id=\"5d99b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-1-298x300.png\" alt=\"Picture of Ryan Stone\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tRyan Stone\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Ryan Stone is the Co-Founder & Creative Director of Lambda Films, a video production company in the UK. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the world of dropshipping, your product page is your shopfront, your salesperson, and your first impression all rolled into one. When customers cannot physically touch, test, or try the product, video becomes the closest thing to a tactile experience. This is why some of the most successful ecommerce brands rely heavily on video formats [&hellip;]<\/p>\n","protected":false},"author":7729,"featured_media":5963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"class_list":["post-5962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-online-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Video Formats to Help Sell Your Products<\/title>\n<meta name=\"description\" content=\"This guide breaks down the best performing video formats for selling products online, why they work, and how you can use them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Video Formats to Help Sell Your Products\" \/>\n<meta property=\"og:description\" content=\"This guide breaks down the best performing video formats for selling products online, why they work, and how you can use them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Modalyst\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/modalyst\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-03T12:32:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T08:43:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952-1024x889.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"889\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Modalyst Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@modalyst\" \/>\n<meta name=\"twitter:site\" content=\"@modalyst\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Modalyst Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/\"},\"author\":{\"name\":\"Modalyst Team\",\"@id\":\"https:\/\/www.modalyst.co\/#\/schema\/person\/152e9908a91e8dc9190d08486c03f63d\"},\"headline\":\"The Best Video Formats to Help Sell Your Products\",\"datePublished\":\"2025-12-03T12:32:50+00:00\",\"dateModified\":\"2026-05-26T08:43:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/\"},\"wordCount\":2904,\"publisher\":{\"@id\":\"https:\/\/www.modalyst.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png\",\"articleSection\":[\"Grow Your Online Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/\",\"url\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/\",\"name\":\"The Best Video Formats to Help Sell Your Products\",\"isPartOf\":{\"@id\":\"https:\/\/www.modalyst.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png\",\"datePublished\":\"2025-12-03T12:32:50+00:00\",\"dateModified\":\"2026-05-26T08:43:10+00:00\",\"description\":\"This guide breaks down the best performing video formats for selling products online, why they work, and how you can use them.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#primaryimage\",\"url\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png\",\"contentUrl\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png\",\"width\":1484,\"height\":1288,\"caption\":\"Best Video Formats to Sell Products\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.modalyst.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Grow Your Online Sales\",\"item\":\"https:\/\/www.modalyst.co\/blog\/category\/grow-your-online-sales\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Best Video Formats to Help Sell Your Products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.modalyst.co\/#website\",\"url\":\"https:\/\/www.modalyst.co\/\",\"name\":\"Modalyst\",\"description\":\"10M dropshipping products, US suppliers, Aliexpress\",\"publisher\":{\"@id\":\"https:\/\/www.modalyst.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.modalyst.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.modalyst.co\/#organization\",\"name\":\"Modalyst\",\"url\":\"https:\/\/www.modalyst.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.modalyst.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2020\/04\/Modalyst-dropshipping-Logo.png\",\"contentUrl\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2020\/04\/Modalyst-dropshipping-Logo.png\",\"width\":332,\"height\":91,\"caption\":\"Modalyst\"},\"image\":{\"@id\":\"https:\/\/www.modalyst.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/modalyst\",\"https:\/\/x.com\/modalyst\",\"https:\/\/www.instagram.com\/modalyst\/\",\"https:\/\/www.pinterest.com\/modalyst\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.modalyst.co\/#\/schema\/person\/152e9908a91e8dc9190d08486c03f63d\",\"name\":\"Modalyst Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.modalyst.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7e7d994cc7ef5e0d82ed3af65c24d448bf6c18f73c44d55e3b7720ab7f1c69b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7e7d994cc7ef5e0d82ed3af65c24d448bf6c18f73c44d55e3b7720ab7f1c69b?s=96&d=mm&r=g\",\"caption\":\"Modalyst Team\"},\"url\":\"https:\/\/www.modalyst.co\/blog\/author\/modalyst-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Best Video Formats to Help Sell Your Products","description":"This guide breaks down the best performing video formats for selling products online, why they work, and how you can use them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/","og_locale":"en_US","og_type":"article","og_title":"The Best Video Formats to Help Sell Your Products","og_description":"This guide breaks down the best performing video formats for selling products online, why they work, and how you can use them.","og_url":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/","og_site_name":"Modalyst","article_publisher":"https:\/\/www.facebook.com\/modalyst","article_published_time":"2025-12-03T12:32:50+00:00","article_modified_time":"2026-05-26T08:43:10+00:00","og_image":[{"width":1024,"height":889,"url":"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952-1024x889.png","type":"image\/png"}],"author":"Modalyst Team","twitter_card":"summary_large_image","twitter_creator":"@modalyst","twitter_site":"@modalyst","twitter_misc":{"Written by":"Modalyst Team","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#article","isPartOf":{"@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/"},"author":{"name":"Modalyst Team","@id":"https:\/\/www.modalyst.co\/#\/schema\/person\/152e9908a91e8dc9190d08486c03f63d"},"headline":"The Best Video Formats to Help Sell Your Products","datePublished":"2025-12-03T12:32:50+00:00","dateModified":"2026-05-26T08:43:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/"},"wordCount":2904,"publisher":{"@id":"https:\/\/www.modalyst.co\/#organization"},"image":{"@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#primaryimage"},"thumbnailUrl":"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png","articleSection":["Grow Your Online Sales"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/","url":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/","name":"The Best Video Formats to Help Sell Your Products","isPartOf":{"@id":"https:\/\/www.modalyst.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#primaryimage"},"image":{"@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#primaryimage"},"thumbnailUrl":"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png","datePublished":"2025-12-03T12:32:50+00:00","dateModified":"2026-05-26T08:43:10+00:00","description":"This guide breaks down the best performing video formats for selling products online, why they work, and how you can use them.","breadcrumb":{"@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#primaryimage","url":"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png","contentUrl":"https:\/\/www.modalyst.co\/wp-content\/uploads\/2025\/12\/4322-e1764764809952.png","width":1484,"height":1288,"caption":"Best Video Formats to Sell Products"},{"@type":"BreadcrumbList","@id":"https:\/\/www.modalyst.co\/blog\/the-best-video-formats-to-help-sell-your-products\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.modalyst.co\/"},{"@type":"ListItem","position":2,"name":"Grow Your Online Sales","item":"https:\/\/www.modalyst.co\/blog\/category\/grow-your-online-sales\/"},{"@type":"ListItem","position":3,"name":"The Best Video Formats to Help Sell Your Products"}]},{"@type":"WebSite","@id":"https:\/\/www.modalyst.co\/#website","url":"https:\/\/www.modalyst.co\/","name":"Modalyst","description":"10M dropshipping products, US suppliers, Aliexpress","publisher":{"@id":"https:\/\/www.modalyst.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.modalyst.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.modalyst.co\/#organization","name":"Modalyst","url":"https:\/\/www.modalyst.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.modalyst.co\/#\/schema\/logo\/image\/","url":"https:\/\/www.modalyst.co\/wp-content\/uploads\/2020\/04\/Modalyst-dropshipping-Logo.png","contentUrl":"https:\/\/www.modalyst.co\/wp-content\/uploads\/2020\/04\/Modalyst-dropshipping-Logo.png","width":332,"height":91,"caption":"Modalyst"},"image":{"@id":"https:\/\/www.modalyst.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/modalyst","https:\/\/x.com\/modalyst","https:\/\/www.instagram.com\/modalyst\/","https:\/\/www.pinterest.com\/modalyst\/"]},{"@type":"Person","@id":"https:\/\/www.modalyst.co\/#\/schema\/person\/152e9908a91e8dc9190d08486c03f63d","name":"Modalyst Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.modalyst.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d7e7d994cc7ef5e0d82ed3af65c24d448bf6c18f73c44d55e3b7720ab7f1c69b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d7e7d994cc7ef5e0d82ed3af65c24d448bf6c18f73c44d55e3b7720ab7f1c69b?s=96&d=mm&r=g","caption":"Modalyst Team"},"url":"https:\/\/www.modalyst.co\/blog\/author\/modalyst-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/posts\/5962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/users\/7729"}],"replies":[{"embeddable":true,"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/comments?post=5962"}],"version-history":[{"count":0,"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/posts\/5962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/media\/5963"}],"wp:attachment":[{"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/media?parent=5962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/categories?post=5962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.modalyst.co\/wp-json\/wp\/v2\/tags?post=5962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}