{"id":5106,"date":"2026-06-01T15:42:00","date_gmt":"2026-06-01T15:42:00","guid":{"rendered":"https:\/\/mdlst2020prod.wpengine.com\/?p=5106"},"modified":"2026-06-09T10:57:50","modified_gmt":"2026-06-09T10:57:50","slug":"best-platforms-to-sell-products","status":"publish","type":"post","link":"https:\/\/www.modalyst.co\/blog\/best-platforms-to-sell-products\/","title":{"rendered":"13 Best eCommerce Platforms to Sell Your Products Online"},"content":{"rendered":"\t\t
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Commerce happens everywhere. People browse products on their phones during their morning commute, discover new brands through social media feeds, and place massive wholesale orders from their laptops. In fact, mobile commerce accounts for 73%<\/a> <\/span>of all e-commerce sales worldwide. Whether they’re on a bus, a beach or their couch, your buyers are out there looking for what you offer. You just need to set up shop in the right neighborhood to find them.<\/p>\n

For both business-to-consumer (B2C) and business-to-business (B2B) companies, choosing where to sell your items determines how you grow. You might want to build a destination that you entirely control, or you might want to tap into an existing massive audience on a marketplace. Often, a healthy business does a bit of both.<\/p>\n

With so many routes available, finding the right fit feels a bit overwhelming. We will walk you through how to evaluate your options, the difference between owning your site and using a marketplace, and the top platforms to help you reach your goals.

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Marketplaces vs. Your Own eCommerce Website<\/h2>\n

Before you start signing up for accounts, it helps to understand the two main types of online sales sites: your own website or an established marketplace.<\/p>\n

When you create your own website, you own the entire experience. You decide on the branding, how customers move through your site, and the pricing. You also collect customer data, which means you can email them later with special offers or new product announcements. Building your own site is like owning a freestanding retail shop. You have to work to bring people in, but once they’re there, they only see your products.<\/p>\n

On the other hand, marketplaces are massive eCommerce platforms to sell your products, similar to large department stores. Sites like Amazon or Etsy get millions of visitors a day, giving you instant access to a built-in audience ready to shop. The catch is your products are listed right next to your competitors. You also have less say over the branding and have to pay listing or transaction fees to the platform..<\/p>\n

Not sure which one to choose? You can always go for both. With 54.3%<\/span><\/a> of the global population expected to shop online in 2026, a combined approach can help you get the best of both worlds. Many successful brands build their own website to create a home for their brand and foster loyalty, while also listing some products on marketplaces to attract new customers.<\/p>\n

B2B vs. B2C: Understanding Your Sales Channels<\/h2>\n

The platform you choose also depends heavily on who buys your products. B2C and B2B buyers have very different shopping habits and requirements.<\/p>\n

B2C shoppers usually buy single items for personal use. They want a fast checkout process, clear product photos, and easy return policies. They make purchase decisions quickly.<\/p>\n

B2B buyers purchase items on behalf of a company, often in large quantities. The platforms that cater to them need to handle more complex transactions. When you sell to other businesses, you need a platform that supports:<\/p>\n