{"id":4189,"date":"2022-06-22T15:26:00","date_gmt":"2022-06-22T15:26:00","guid":{"rendered":"https:\/\/mdlst2020prod.wpengine.com\/blog\/?p=4189"},"modified":"2023-10-22T12:41:07","modified_gmt":"2023-10-22T12:41:07","slug":"using-google-trends-for-dropshipping-success","status":"publish","type":"post","link":"https:\/\/www.modalyst.co\/blog\/using-google-trends-for-dropshipping-success\/","title":{"rendered":"How to Use Google Trends for Dropshipping & eCommerce Success"},"content":{"rendered":"\n

When it comes to starting a dropshipping business<\/a>, the first step is usually the hardest. However, if you know how to use Google Trends, you can will be able to be decisive about a plan and ultimately put your worries and fears to rest.<\/p>\n\n\n\n

So you run an eCommerce store, and you\u2019ve been hunting for ways to keep your operating costs down.<\/span><\/p>\n\n\n\n

You have considered dropshipping<\/a>, a business model that lets you order products from manufacturers and have them delivered to your consumer without having to stock them up in a warehouse. Some say it\u2019s a brilliant cost-cutting measure and even a brilliant way to raise revenue streams. Others think the profit margins are so small that it\u2019s just not worth trying out.<\/p>\n\n\n\n

Maybe you\u2019re not sure whether to give this drop shipping thing a go or steer clear from potentially wasting your precious time with it.<\/p>\n\n\n

Whatever your thoughts are about dropshipping as a means of eliminating inventory storage costs or making extra bucks, it\u2019s not as simple as many claim.<\/p>\n\n\n

If you\u2019re not selling products that are in high demand, any cumulative gains you realize may not be worth your while.<\/p>\n\n\n\n

For one thing, it\u2019s a very competitive niche. There are lots of people jostling for ever-shrinking bits of the eCommerce market. As players in this space continue to search for an advantage over their rivals, they continue to drop their prices to new levels of low. The manufacturers aren\u2019t doing any favors with their prices either. They are in business to make money, just like every dropshipping outfit.<\/p>\n\n\n\n

Let\u2019s put this plainly: there are opportunities with this business model, but they aren\u2019t lying around for the average Joe. It\u2019s up to you to find them wherever they might be hidden.<\/p>\n\n\n\n

Google Trends to the Rescue<\/strong><\/h3>\n\n\n\n

Thankfully, there is at least one easy way to uncover these opportunities. It\u2019s Google Trends, a tool which lets you know what people in your locality or around the world are looking for with its search engines.<\/p>\n\n\n\n

It displays the most popular search queries of the moment, as well as over different periods from the past. A lot of this information is depicted in charts that are easy to understand.<\/p>\n\n\n\n

Here\u2019s why this concerns you: when a lot of people are looking for particular products, their searches will turn up in Google Trends. And if you use it, you\u2019ll be able to tell the most-searched-for merchandise within any given period.<\/p>\n\n\n

If you know anything about SEO, you\u2019ll probably realize straight away the potential gold mine this resource could be for you or for any other dropshipping venture, eCommerce store, or businesses in general.<\/p>\n\n\n

\"Google Source: Google Trends<\/a><\/p>\n\n\n\n

But if this isn\u2019t clicking for you yet, here\u2019s a rundown of some of the reasons why Google Trends could be the sweetener for your dropshipping business.<\/p>\n\n\n

Some trends chart the use of specific search terms over long periods. With this, you\u2019re able to tell how the levels of interest in certain products have increased or reduced in any given length of time.<\/p>\n

You can view these products (or whatever trends you\u2019re investigating) in categories, and find out the level of interest in various products and services segmented by industries.<\/p>\n

You can see how queries for different sorts of things spike or drop off in particular seasons. In many cases, this helps you stay on top of seasonal demands.<\/p>\n\n\n

In certain cases, you may be able to see how frequently your competition gets searched by potential customers. Other insights, such as locations in which your rivals may be doing better than you are, can be gotten as well.<\/p>\n\n\n\n

In summary, we\u2019re not just talking about Google Trends finding products that are in demand. It\u2019s also about collecting vital insights about where your markets are, who your closest competitors are, and what the prospects might be for selling certain kinds of merchandise.<\/p>\n\n\n\n

Before we get into how Google Trends can help you make more money via dropshipping, let\u2019s take a look at its most important features and how they work. <\/p>\n\n\n\n

How Google Trends Works<\/strong><\/h3>\n\n\n\n

The Google Trends app<\/a> has options for viewing search terms by interest over time, interest by region, interest by related topics, <\/strong>and related queries. <\/strong>It also charts the most-searched-for (or top) topics in real-time.<\/p>\n\n\n\n

Interest over time<\/strong><\/p>\n\n\n\n