{"id":4109,"date":"2022-12-08T20:09:00","date_gmt":"2022-12-08T20:09:00","guid":{"rendered":"https:\/\/mdlst2020prod.wpengine.com\/blog\/?p=4109"},"modified":"2025-05-21T13:46:35","modified_gmt":"2025-05-21T13:46:35","slug":"trending-products","status":"publish","type":"post","link":"https:\/\/www.modalyst.co\/blog\/trending-products\/","title":{"rendered":"20+ Tips to Find Trending Products to Sell Online in 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4109\" class=\"elementor elementor-4109\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7165bca6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7165bca6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221827f2\" data-id=\"221827f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-383e61fe elementor-widget elementor-widget-text-editor\" data-id=\"383e61fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>If it were easy to start a successful online store, everybody in the world would be millionaires.<\/strong><\/p>\n<p>The ecommerce industry plays a role in this misconception. They make it sound like running an online shop is a piece cake. Everywhere you turn you can find a YouTube ad in which a talking head tells you they made $100,000 in a single month with their dropshipping store.\u00a0<\/p>\n<p>While they may be telling the truth about their success, these ads aren\u2019t telling you all that goes into the process.<\/p>\n<p>Namely, those <a title=\"https:\/\/www.modalyst.co\/blog\/what-is-dropshipping\/\" href=\"https:\/\/www.modalyst.co\/blog\/what-is-dropshipping\/\">dropshipping<\/a> gurus are experts at finding <a title=\"https:\/\/www.modalyst.co\/blog\/best-dropshipping-products-sell-2019\/\" href=\"https:\/\/www.modalyst.co\/blog\/best-dropshipping-products-sell-2019\/\">great products to sell<\/a>. They understand the value of a curated product selection and have a defined process that ensures they\u2019re buying and selling at a reasonable profit.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>As a new entrepreneur, you can\u2019t create that process out of thin air.<\/strong><\/p>\n<p>You need a starting point, and that is what we\u2019re offering below.<\/p>\n<p>We&#8217;re going to start by outlining where you can find popular products to sell on your <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.wix.com\/ecommerce\/website\" target=\"_blank\" rel=\"noopener\">ecommerce store<\/a><\/span>.\u00a0<\/p>\n<h2>Trending Products to Sell Online<\/h2>\n<p>Before we dive into the nitty gritty, it&#8217;s important to discuss the importance of Google Trends in finding top trending products.<br \/><span id=\"When_it_comes_to_starting_your_drop_shipping_business_the_first_step_is_usually_the_hardest_However_if_you_know_how_to_use_Google_Trends_you_can_will_be_able_to_be_decisive_about_a_plan_and_ultimately_put_your_worries_and_fears_to_rest\"><\/span><\/p>\n<p><span id=\"When_it_comes_to_starting_your_drop_shipping_business_the_first_step_is_usually_the_hardest_However_if_you_know_how_to_use_Google_Trends_you_can_will_be_able_to_be_decisive_about_a_plan_and_ultimately_put_your_worries_and_fears_to_rest\">When it comes to starting your drop shipping business, the first step is usually the hardest. However, if you know how to use Google Trends, you will be able to be decisive about a plan and ultimately put your worries and fears to rest.<\/span><\/p>\n<p><span id=\"If_youre_not_selling_productsthat_are_inhigh_demand_anycumulative_gains_you_realize_may_not_be_worth_your_while\">If you\u2019re not selling products\u00a0that are in\u00a0high demand, any\u00a0cumulative gains you realize may not be worth your while.<\/span><\/p>\n<p>For one thing, trending products is actually a very competitive niche. There are lots of people jostling for ever-shrinking bits of the ecommerce market.<\/p>\n<p>As players in this space continue to use advanced search engines and tools for an advantage over their rivals, they continue to drop their prices to new levels of low.<\/p>\n<p>The suppliers aren\u2019t doing any favors with their prices either. They are in business to make money, just like every business outfit.<\/p>\n<p>Let\u2019s put this plainly: there are opportunities with this business model, but they aren\u2019t lying around\u00a0for the average Joe. It\u2019s up to you to find them wherever they might be hidden.<\/p>\n<h3 id=\"google-trends-to-the-rescue\"><strong>Google Trends to the Rescue<\/strong><\/h3>\n<p>Thankfully, there is at least one easy way to uncover these opportunities. It\u2019s Google Trends, a tool which lets you know what people in your locality or around the world are looking for with its search engines.<\/p>\n<p>It displays the most popular search queries of the moment, as well as over different periods from the past. A lot of this information is depicted in charts that are easy to understand.<\/p>\n<p>Here\u2019s why this concerns you: when a lot of people are looking for particular products, their searches will turn up in Google Trends. And if you use it, you\u2019ll be able to tell the most-searched-for\u00a0merchandise\u00a0within any given period.<\/p>\n<p>If you know anything about SEO, you\u2019ll probably realize straight away the potential gold mine this resource could be for you or for any other dropshipping venture, online website, or businesses in general.<\/p>\n<h3 id=\"practical-ways-to-grow-your-drop-shipping-business-with-google-trends\"><strong>How to Grow Your Business Using Google Trends<\/strong><\/h3>\n<h4 id=\"1-sell-products-that-people-actually-want\"><em><span id=\"1_Sell_Products_That_People_Actually_Want\">Sell Products That People Actually Want<\/span><\/em><\/h4>\n<p>With Google Trends, a drop ship business becomes about <a href=\"https:\/\/mdlst2020prod.wpengine.com\/blog\/2019\/05\/08\/how-to-find-products-to-sell-online\/\">delivering stuff that people are looking for<\/a>. When there is a large audience looking for a product via Google search, it\u2019s a good indication that the product has a sizable pool of potential customers you can market to.<\/p>\n<h4 id=\"2-make-relevant-content-marketing-and-ad-campaigns\"><em><strong><span id=\"2_Make_Relevant_Content_Marketing_and_Ad_Campaigns\">Make Relevant Content Marketing and Ad Campaigns<\/span><\/strong><\/em><\/h4>\n<p>You already know that the demand for any given product varies over different regions.<\/p>\n<p>What Google Trends does is to give you a glimpse into what those differences are. For instance, if you\u2019re going to reach potential customers in two locales\u00a0with ads, you\u2019ll want to know how to allocate\u00a0ad spend for\u00a0the different campaigns.<\/p>\n<p>While Google Trends won\u2019t help you with exact sharing formulas, it will let you know the difference between the levels of interest in both towns for the\u00a0product you intend to offer. This will, in turn, inform your decision on how\u00a0effort you should\u00a0expend in\u00a0reaching\u00a0target audiences in each locale.<\/p>\n<p>Also, the tips\u00a0gotten\u00a0from this tool can be used to drive more targeted digital marketing initiatives. You can mine trending keywords from Google Trends and plug them into your online content. When combined with other SEO strategies, this could help your content get more clicks and score higher search result rankings.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<h4 id=\"3-come-up-with-deals-and-promotions-for-specific-locations\"><em><strong><span id=\"3_Come_Up_with_Deals_and_Promotions_for_Specific_Locations\">Come Up with Deals and Promotions for Specific Locations<\/span><\/strong><\/em><\/h4>\n<p>Google Trends deliver accurate insights that are\u00a0integral to the success of your region-specific marketing campaigns.<\/p>\n<p>Deals are usually designed to get more people interested in the things you\u2019re selling from manufacturers, and ultimately, raise sales and revenues. But unless you\u2019re offering deals for things that people in the areas you\u2019re targeting actually want, you may not achieve the result you hope for.<\/p>\n<p>Leveraging\u00a0Google Trends can help bring you closer to your goal.<\/p>\n<h4 id=\"4-gain-valuable-insights-into-viable-markets-and-target-audiences\"><em><strong><span id=\"4_Gain_Valuable_insights_Into_Viable_Marketsand_Target_Audiences\">Gain Valuable insights Into Viable Markets and Target Audiences<\/span><\/strong><\/em><\/h4>\n<p>The trend lines you see\u00a0are not just summaries of\u00a0droll\u00a0statistics. They represent the stories of real people: their problems, hopes and dreams, expectations, their search for a solution, and their painstaking review of\u00a0answers they think are\u00a0viable.<\/p>\n<p>These\u00a0lines\u00a0and charts\u00a0deliver real-time insights\u00a0into the major\u00a0concerns\u00a0and pain points\u00a0of your target audience, as well as tidbits\u00a0into the viability of a product\u00a0and inside scoops about their preferences that you could exploit in your brand messaging to draw them to your products and services.<\/p>\n<h2><strong>Tips on How to Find Trending Products <\/strong><\/h2>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>1. Look in the Mirror<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You\u2019re an entrepreneur, so you probably have some pretty great ideas for top trending products.<\/p>\n<p>It\u2019s always worth investigating something you\u2019ve already thought of before desperately scouring the internet for that one magic product idea.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>It\u2019s wise to consider products, niches, and industries in which you and your friends are interested. After that, brainstorm any potential <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/02\/28\/pain-points\"><strong>pain points<\/strong><\/a> or inconveniences you experience in your own life.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>2. Look to the Local Trends<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The answers you seek may lie in your local community.<\/p>\n<p>Meaning, you don\u2019t necessarily need to embark on an epic journey to Middle Earth or \u2013 even worse \u2013 the dark web to find trending products to sell.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You can visit local brick-and-mortar establishments and assess trends.<\/p>\n<p>Therein might lie a ground-breaking product idea that you can take into the retail space. Take a few weekend afternoons to study the newest and most exciting retail concepts and products.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Alternatively, if you aren\u2019t into galavanting around town searching for ideas, local newspapers feature innovative products being developed and sold in your community.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Decide if the local trends could sell in the digital sphere. Some products sell better in physical locations than they do in the digital space \u2013 and vice versa.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>3. Adhere to the Experts<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Online consumer trend publications will steer your online business in the right direction.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Within trends publications are experts whose job is to be accurate and discerning about the growing trends. By reading them, you\u2019ll start getting a sense of consumer preferences \u2013 or in layman\u2019s terms, what new trends online are shoppers flocking to.<\/p>\n<p>You\u2019ll also be privy to what other online stores are bringing to the consumer marketplace.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>These publications will also bring to light new product ideas and industries you otherwise would have never known.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/trendwatching.com\/\">Trend Watching\u2019s<\/a> team of 30 professionals throughout London, Singapore, Sydney, and Largos report on a smorgasbord of worldwide trends.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Those seeking a more mainstream trend publication will enjoy <a href=\"https:\/\/www.trendhunter.com\/trendreports?gclid=CjwKCAjw2cTmBRAVEiwA8YMgzf4acgGcbDiRNPaNSw8EE1qbBdNRYYMO4DORns49YYVYEJN1oEQzBRoCk14QAvD_BwE\"><strong>Trend Hunter<\/strong><\/a> \u2013 the largest of its kind.<\/p>\n<p>With a global network of 137,000 members and 3 million fans, Trend Hunter is brimming with inspirational product ideas that might help get your ecommerce website off the ground.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>4. Turn to the Top Dogs<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Reinventing the wheel is virtually impossible.<\/p>\n<p>It always helps to look at the best sellers over the last couple of years and the new trends in the present, then use those examples as starting-off points.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Once you have an idea of your preferred market or industry, there are multitudes of online tools, such as <a href=\"http:\/\/topsy.thisisthebrigade.com\/\"><strong>Topsy<\/strong><\/a> and <a href=\"https:\/\/followerwonk.com\/\"><strong>Followerwonk<\/strong><\/a>, that&#8217;ll aid in discovering social media influencers in those spheres.<\/p>\n<p>Influencers can actually teach you a lot.<\/p>\n<p>By using their example as a template for success, you&#8217;ll be in way less over your head than if you try conjuring up a business model from scratch.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>5. From the Mouths of Critics<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The truth lies in product reviews blogs.<\/p>\n<p>You can find out the ins and outs of any product, market, or industry based on this valuable content.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Reviews will let you know about failures in products, gaps in the market that you could leverage, and the type of people to whom you&#8217;ll be selling.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>These blogs will also offer a well-rounded look into the newest trends on the market and can provide another source of inspiration for finding popular products. Many of them also include long products lists and Google Trends data supporting how certain product categories are trending over time.<\/p>\n<h5><strong>Product Review Blogs to Use<\/strong><\/h5>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/uncrate.com\/\"><strong>Uncrate<\/strong><\/a>, <a href=\"https:\/\/www.crunchbase.com\/organization\/outblush-com\"><strong>Outblush<\/strong><\/a>, <a href=\"https:\/\/www.blessthisstuff.com\/\"><strong>Bless This Stuff<\/strong><\/a>, and <a href=\"https:\/\/coolmaterial.com\/\"><strong>Cool Material<\/strong><\/a> are fantastic sources for product review blogs.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/basicblogtips.com\/successful-niche-review-sites.html\"><strong>Niche review sites<\/strong><\/a> are ideal if you&#8217;re considering a product that isn&#8217;t mainstream. It&#8217;s stellar practice to choose a\u00a0<a href=\"https:\/\/mdlst2020prod.wpengine.com\/blog\/2019\/02\/28\/why-you-should-start-a-niche-store-first\/\">trending niche product to sell<\/a> that is a proven seller but doesn&#8217;t have much competition.<\/p>\n<p>Niche blogs act as a conduit to finding those top trending products to sell online.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>6. Social Curation is Your Key to Finding What to Sell Online<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The following two social curation sites have built-in social signals that can offer an immediate sense of a product\u2019s popularity:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"http:\/\/www.pinterest.com\"><strong>Pinterest<\/strong><\/a> contains 100s of thousands of images that contain exciting new products. There are 50 million users and a dedicated \u2018popular\u2019 section that shows trending items.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/fancy.com\/\"><strong>Fancy<\/strong><\/a> is equal parts store, magazine, and wish list. It\u2019ll offer you a strong sense of new product trends that\u2019ll give you great ideas about which products to sell online in 2020.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>7. Reddit is Your Realest Product Source<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Other than being the largest social media news aggregator, Reddit is ostensibly the most powerful digital platform.<\/p>\n<p>There&#8217;s a reason the online powerhouse is known as the front page of the internet.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Within Reddit, there are thousands of <a href=\"https:\/\/www.techopedia.com\/definition\/31607\/subreddit\"><strong>subreddits<\/strong><\/a> offering a window into virtually any niche topic you can imagine \u2013 making them one of the best places to find different types of products.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>No matter the industry or product niche, it&#8217;ll be on a subreddit.<\/p>\n<p>Don&#8217;t believe us? Just search, and we guarantee you&#8217;ll find a subreddit for the most obscure and niche products online you could imagine. Then, you&#8217;ll know if there could be a viable interest.<\/p>\n<p>Since Reddit is interactive, you can engage directly with your target market to gain further market insights about the best products to sell online.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h2>Evaluating the Best Products to Sell Online<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When choosing top trending products to sell in 2023, you must evaluate the market as well as the product itself.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>First, let&#8217;s look at what to consider when assessing the market:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>8. The Size of Your Playing Field<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You must initially hypothesize the market size for your product.<\/p>\n<p>Start by using common sense.<\/p>\n<p>Running shoes for males between 18-25 are going to have a large market with high demand. Whereas, a tracksuit catered to 40-50-year-old plumbers with an active lifestyle is too much of a niche for your business to make waves.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>9. The Stiffness of Competition<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Are you selling a product with no competition?<\/p>\n<p>Well, that\u2019s likely due to the product not being attractive to consumers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Conversely, if the market is too saturated, despite the product probably being a great seller, the competition will make it difficult to get a strong foothold in the market. In this instance, you must find a way to set your product apart with creative branding to find any success.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The safest strategy is choosing a product that has a few successful competitors and is on the rise. Though, playing it safe doesn&#8217;t guarantee success.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>10. The Shelf-Life for Selling<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Under any circumstances, avoid getting caught up in a product <strong>fad<\/strong>.<\/p>\n<p>The returns will be very short-term because the demand will die out quicker than you can say \u2018why me?\u2019<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>It\u2019s possible to capitalize on a fad if you buy in and out at precisely the right times \u2013 but those are tricky waters to navigate since the lifespan of a fad is highly unpredictable.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A <strong>trend<\/strong> is akin to a fad\u2019s more charming and reliable brother.<\/p>\n<p>While trends do have a shelf-life, they grow and decline at a far steadier rate than fads and are, thereby, far more lucrative. Trends can develop into long-term stable markets, but much like fads, it&#8217;s tough to predict.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When looking to limit ups-and-downs, selling a product that exists in a <strong>stable market<\/strong> could work \u2013 which has undeniable lasting power and does not fluctuate. This fact does mean, however, that the market is unlikely to grow, so your success will hit a ceiling.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Lastly, there are <strong>growing markets<\/strong> that show steady improvement and an ability to cause a long-term market shift.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>11. The Convenience Factor<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>How easy is it for your consumers to get the product you intend on selling?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Is purchasing a simple matter of heading down to the local strip mall? Then it might not be the best product choice. On the other hand, if a product isn&#8217;t easy to find, people are far more likely to search for it online.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>12. The Customer Psyche<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Get a good feel for the type of customer that your product appeals to, including knowing their online shopping proclivities.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>For instance, selling to teens comes with the obstacle of your target not having a credit card to make an online purchase. Whereas, selling to baby boomers means your target customer will be technology-averse and generally won&#8217;t purchase online.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In the case of catering to teenagers, you may benefit from directing your marketing efforts towards their parents, as they&#8217;ll make the purchasing decisions. With baby boomers, positioning your product as a gift might work.<\/p>\n<p>This way, your advertising would appeal to the children of boomers, who&#8217;d purchase your product for their parents.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Now, we\u2019ll take a look at product evaluation:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>13. Markup Can Make You Crazy<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You\u2019ll be amazed at the mountainous list of fees that render each sale bereft of profit.<\/p>\n<p>As such, sufficiently marking up your product is a must before trying to sell, especially right off the bat. You\u2019ll need to offset those selling fees on top of the other costs associated with getting your business off the ground.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.shopify.com\/guides\/what-to-sell\/evaluating-product-viability\"><strong>Click here<\/strong><\/a> for an example of the fees you might be stuck with when selling a product. It\u2019ll give you a good idea of why some eCommerce businesses mark products up nearly 1,200% to generate a reasonable <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.modalyst.co\/dropshipping-calculators\/profit-margin-calculator\/\" target=\"_blank\" rel=\"noopener\">profit margin<\/a><\/span>.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>14. The Selling Price Sweet Spot<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The sweet spot for eCommerce pricing is estimated to be around $75-$150.<\/p>\n<p>You won&#8217;t need to move tons of product to generate a return, nor will you be stuck with hefty marketing and operation costs.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When a product is too inexpensive, you&#8217;ll have to sell an enormous number of units to turn a profit. Then, there&#8217;ll be mix-ups and issues with customer service due to the volume of sales.<\/p>\n<p>On the other side of the spectrum, expensive products come with extended sales cycles and pickier customers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Finding the perfect product for the ideal price is vital in being efficient as a dropshipper, where you&#8217;re already wearing many hats and need to streamline operations as much as possible.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>15. Subscribing to Success<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Turning customers into subscribers is the best way to get continued business.<\/p>\n<p>It also automates the selling process which requires less effort and decreases operating costs.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Even if your product isn\u2019t traditionally subscription-based, try to do what <a href=\"http:\/\/www.dollarshaveclub.com\"><strong>Dollar Shave Club<\/strong><\/a> did with razors. It could turn into one of the most profitable decisions you make for your business.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>16. Size Does Count<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The size and weight of a product can eat directly into your profit margins.<\/p>\n<p>Customers won&#8217;t settle for anything less than free shipping, and you may have to eat the costs associated with more substantial items.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Decide whether the market demand can offset the size and weight-related costs of your product.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>17. Durable Products Could Mean Enduring Success<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Fragile products will cost more in replacements, exchanges, and protective packaging.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>While it\u2019s possible to be effective at shipping fragile products, it requires considerable strategy so that it doesn\u2019t devour your profits.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>18. Is Your Product a One Season Quitter?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Seasonal products won\u2019t necessarily sink your business, but they come with more challenges than products that sell year-round.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ensuring consistent cash flow with seasonal products requires marketing to different countries at different times of the year. This tactic works very well with winter and summer clothing, as opposed to holiday-based products.<\/p>\n<p>Seasons happen differently all over the world, whereas most holidays happen on the same day, regardless of country or continent.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>19. Product Turnover Could Mean Profit Turnover<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>There are products, like smartphone cases and running shoes, that regularly need new designs to meet the latest demands of the market.<\/p>\n<p>Meaning, the older models need to sell before the newer ones hit the market. Otherwise, there&#8217;ll be a massive stockpile of outdated product.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Selling items that need to be refreshed and updated continually is risky, so planning and adhering to a turnover schedule is a must.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>20. Can the Product Grow with Your Business?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Okay, so your business is in its infancy.<\/p>\n<p>Amid all the initial hiccups, planning to scale your business is a tall task.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Regardless, accounting for scalability from the building-block phase of your business will equip you for long-term success.<\/p>\n<p>If you\u2019re selling spices from a local butcher, will the butcher be able to get you enough product to meet an increasingly growing demand? Will you need more employees to handle the increase in sales?<\/p>\n<p>Those are just a couple of questions you\u2019ll need to consider when evaluating your ideal product.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h3><strong>Validation<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Validating your idea requires getting a clear idea of real buyer interest in your product.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Here are some methods you can use to validate your product:<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>21. Want Answers? Then Ask the Right Questions.<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You can peruse all the Google reviews you want, but there&#8217;s nothing quite like first-hand research to paint a truly accurate picture of your product&#8217;s selling potential.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>There is plenty of survey software, such as <a href=\"https:\/\/www.surveygizmo.com\/\"><strong>Survey Gizmo<\/strong><\/a>, that&#8217;ll help you create valuable surveys.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>To execute a useful survey, you&#8217;ll first need to verify your target audience, which entails asking key questions to validate them being the potential consumers most interested in your product. Reaching the right people ensures the survey won&#8217;t be superfluous.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>From there, determine whether people genuinely like your product idea. Then, even if they are a fan of the concept, figure out if there are aspects they don&#8217;t like.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The last element of a useful product validation survey is gauging purchase intent. Seek random survey subjects instead of people you know, as they&#8217;ll provide you with more honest answers<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Products like <a href=\"https:\/\/www.survata.com\/\"><strong>Survata<\/strong><\/a> help distribute surveys to your target audience.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>22. Let the Crowd Fund Your Dream<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Crowdfunding is a real proof-in-the-pudding way to validate your product.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When people are willing to shell out their money for your Indigogo or Kickstarter campaign, it means your product idea is \u2013 at the very least \u2013 exciting.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Then there&#8217;s the benefit of collecting money upfront to fund initial operations costs and inventory. It&#8217;s worth noting that for a successful crowdfunding campaign, you&#8217;ll need an innovative product that piques your audience&#8217;s curiosity. Generic or rebranded products won&#8217;t fit the crowdfunding bill.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You will likely require a prototype before making a campaign and setting up crowdfunding is a taxingly comprehensive process that&#8217;s a job unto itself.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>23. Landing on Product Validation<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>All a landing page requires (other than very well-written copy and a strong brand narrative) is your value proposition and an email collection box.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Collecting email helps you gauge if there&#8217;s any real interest in your product. Plus, you can establish goodwill relationships with potential customers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>One way to execute a landing page is by using Shopify&#8217;s pre-launch page. From there, embed an email sign up form from an email provider like Klaviyo.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h3>24. Testing the Waters<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Setting up a test store is going to provide the most stone-cold proof on whether you have a profitable product.<\/p>\n<p>It involves driving traffic to a temporary store and selling your product for a brief time to test consumer interest and demand.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Now that we\u2019ve equipped you with some basics on how to find, evaluate, and validate your products, it\u2019s time to take your eCommerce or dropshipping business plan to the next level!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If it were easy to start a successful online store, everybody in the world would be millionaires. The ecommerce industry plays a role in this misconception. They make it sound like running an online shop is a piece cake. Everywhere you turn you can find a YouTube ad in which a talking head tells you [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274,263],"tags":[],"class_list":["post-4109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-find-products-to-sell","category-start-a-dropshipping-store"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 Tips to Find Trending Products in 2020<\/title>\n<meta name=\"description\" content=\"If it were easy to start a successful eCommerce or dropshipping business, everybody in the world would be billionaires. As an eCommerce novice, you can\u2019t create that process out of thin air. You need a starting point\u2014which is what we\u2019re offering in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modalyst.co\/blog\/trending-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Tips to Find Trending Products in 2020\" \/>\n<meta property=\"og:description\" content=\"If it were easy to start a successful eCommerce or dropshipping business, everybody in the world would be billionaires. As an eCommerce novice, you can\u2019t create that process out of thin air. You need a starting point\u2014which is what we\u2019re offering in this article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modalyst.co\/blog\/trending-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Modalyst\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/modalyst\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T20:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T13:46:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2019\/05\/helping-senior-on-computer-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alain Miguel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@modalyst\" \/>\n<meta name=\"twitter:site\" content=\"@modalyst\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alain Miguel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/trending-products\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/trending-products\/\"},\"author\":{\"name\":\"Alain Miguel\",\"@id\":\"https:\/\/www.modalyst.co\/#\/schema\/person\/20794b977efaee9570ba99393e5b1aea\"},\"headline\":\"20+ Tips to Find Trending Products to Sell Online in 2023\",\"datePublished\":\"2022-12-08T20:09:00+00:00\",\"dateModified\":\"2025-05-21T13:46:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/trending-products\/\"},\"wordCount\":3477,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.modalyst.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/trending-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2019\/05\/helping-senior-on-computer-scaled.jpg\",\"articleSection\":[\"Find Products to Sell\",\"Start a Dropshipping Store\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.modalyst.co\/blog\/trending-products\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/trending-products\/\",\"url\":\"https:\/\/www.modalyst.co\/blog\/trending-products\/\",\"name\":\"20 Tips to Find Trending Products in 2020\",\"isPartOf\":{\"@id\":\"https:\/\/www.modalyst.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/trending-products\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/trending-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2019\/05\/helping-senior-on-computer-scaled.jpg\",\"datePublished\":\"2022-12-08T20:09:00+00:00\",\"dateModified\":\"2025-05-21T13:46:35+00:00\",\"description\":\"If it were easy to start a successful eCommerce or dropshipping business, everybody in the world would be billionaires. 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