{"id":3351,"date":"2017-12-14T21:53:50","date_gmt":"2017-12-14T21:53:50","guid":{"rendered":"https:\/\/mdlst2020prod.wpengine.com\/blog\/?p=3351"},"modified":"2017-12-14T21:53:50","modified_gmt":"2017-12-14T21:53:50","slug":"holiday-tips-part-2-product-selection-sells-best-holiday-season","status":"publish","type":"post","link":"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/","title":{"rendered":"Holiday Tips Part 2 : What Product Selection Sells Best During Holiday Season?"},"content":{"rendered":"<div class=\"pk-content-block pk-block-bg pk-block-bg-light pk-callout\">This is Part 2 of our series on Holiday Tips. To start from the beginning, read our first article <a href=\"https:\/\/mdlst2020prod.wpengine.com\/blog\/2017\/12\/07\/holiday-tips-part-1-pricing-strategy-holidays\/\">here<\/a>.<\/div>\n<p>Christmas is fast approaching, and many retailers are already on the countdown to final product assortment. As a well-organized e-commerce merchant, you\u2019re also looking to jump on the assortment planning bandwagon. However, the challenge for most retailers lies in determining what products to select for their holiday e-commerce assortments.<\/p>\n<p>Essentially, product selection is at the core of holiday selling success or failure. Those who get it wrong often face the following consequences:<\/p>\n<ul class=\"pk-list-styled\">\n<li>Deadstock: Items that don\u2019t move are a direct cost to your business.<\/li>\n<li>Lost opportunity: By having the wrong item in your holiday product mix, you lose the opportunity to move your company forward.<\/li>\n<li>Additional workload: With the wrong product stocked, you have delayed getting the right one and created extra work for yourself and your team.<\/li>\n<\/ul>\n<p>So how do you ensure your product selection is well-suited for the holiday season? Here are some helpful tips:<\/p>\n<h4>Pay Close Attention to Amazon &amp; eBay<\/h4>\n<p>Start studying the product selection of <a href=\"https:\/\/www.amazon.com\/\">Amazon<\/a> and <a href=\"https:\/\/www.ebay.com\/\">eBay<\/a> to get an idea of what product mix does best during the holidays. We\u2019ve found, time and again, that the hot selling products for the big guys will also be the hot selling products for smaller e-commerce stores.<\/p>\n<p>For instance, if you open up Amazon, you\u2019ll see holiday specific sections on the homepage. At this time of writing, here\u2019s what the homepage looks like:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-13-at-4.26.20-PM.png\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-13-at-4.26.20-PM-300x158.png\" alt=\"\" width=\"720\" height=\"379\" \/><\/a><\/p>\n<p>Clicking on one of the icons under explore \u201cExplore Holiday\u201d will take you to the relevant webpage for that product or deal category. For instance, if you click on Holiday Toy List and view the <a href=\"https:\/\/www.amazon.com\/b\/ref=s9_acss_bw_cg_HTLMain_4b1_w?node=17296173011&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=merchandised-search-3&amp;pf_rd_r=K2QKWA2PQ93PV912ZH3N&amp;pf_rd_t=101&amp;pf_rd_p=427ecd49-c56f-416a-8b7a-87317e9017da&amp;pf_rd_i=17278438011\">top 100 toys<\/a>, here\u2019s what you get to see:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-13-at-4.29.33-PM.png\"><img decoding=\"async\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-13-at-4.29.33-PM-300x191.png\" alt=\"\" width=\"723\" height=\"460\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>See What Products Won Last Year\u2019s Holiday Season<\/h4>\n<p>Why look at last year\u2019s holiday winners in 2017? Well, there\u2019s a good chance that a major portion of holiday shoppers weren\u2019t able to get their hands on last year\u2019s hot sellers due to budget constraints and they don\u2019t want to miss out this time around. Therefore, including last year\u2019s holiday best sellers in your product selection could bring you a plethora of benefits.<\/p>\n<p>The easiest way to find last year\u2019s winners is by conducting a search on <a href=\"https:\/\/www.google.com\/\">Google<\/a>. Try the following search strings:<\/p>\n<ul class=\"pk-list-styled\">\n<li>Holiday products<\/li>\n<li>2016 holiday products<\/li>\n<li>Holiday hot sellers<\/li>\n<li>2016 holiday hot sellers<\/li>\n<li>Amazon hot sellers 2016<\/li>\n<li>Best sellers holidays 2016<\/li>\n<li>Christmas best sellers<\/li>\n<li>Christmas best sellers 2016<\/li>\n<\/ul>\n<p>Each of these strings will present you with an informative list of last year\u2019s hot sellers. For instance, if you search \u201c2016 holiday products,\u201d you see the following:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled.png\"><img decoding=\"async\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled-300x238.png\" alt=\"\" width=\"595\" height=\"472\" \/><\/a><\/p>\n<p>A lot of results reveal what holiday shoppers were splurging the cash on in 2016. For instance, one of the results showcases a list of products that sold well on Amazon.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled2-300x238.png\" alt=\"\" width=\"551\" height=\"437\" \/><\/a><\/p>\n<p>That\u2019s a lot of items from different categories to add for your product selection.<\/p>\n<h4>Research Pinterest &amp; Instagram<\/h4>\n<p>Pinterest has its own search engine, while Instagram is big on hashtags. You can use these functions to discover and select new products.<\/p>\n<p>On <a href=\"https:\/\/www.pinterest.com\/\">Pinterest<\/a>, try search strings similar to the ones recommended in the previous section. For instance, if you search \u201choliday products,\u201d you get to see the pins posted by other retail outlets.<\/p>\n<p><a href=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled3-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled3-1-300x201.png\" alt=\"\" width=\"622\" height=\"417\" \/><\/a><\/p>\n<p>Most of these pins are about holiday items. You can even check the original source (website) to see if there\u2019s a supplier you could get in touch with.<\/p>\n<p>In addition, you can search Pinterest boards for product selection ideas. A board is where people curate ideas on the theme of the board.<\/p>\n<p><a href=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled4-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled4-1-300x162.png\" alt=\"\" width=\"680\" height=\"367\" \/><\/a><\/p>\n<p>For holiday product selection, board contributors will likely post about products that people have or could have a knack for.<\/p>\n<p>It\u2019s worth mentioning that most products displayed on Pinterest are DIY. However, you can still find suppliers for such products on sites like <a href=\"http:\/\/www.wish.com\">Wish.com<\/a>. There\u2019s also the option of private label (where you make the product yourself), but sourcing seems more viable if you\u2019re short on time.<\/p>\n<p>On <a href=\"https:\/\/www.instagram.com\/\">Instagram<\/a>, you can leverage hashtags. Enter hashtags in the search bar to find and select products. Hashtags like #holidaypresents #holidaygifts and #christmaspresents should give you a wide range of results.<\/p>\n<p><a href=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled5.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled5-300x146.png\" alt=\"\" width=\"619\" height=\"301\" \/><\/a><\/p>\n<p>Of course, select items that meet your core customers\u2019 needs so that your product selection generates revenue during holidays as well as post holidays.<\/p>\n<h4>Use Google Trends to Vet Products<\/h4>\n<p>Doing demand-related research helps you go deep into the viability of items, as well as explore if there\u2019s a demand for items that sold well over the summer.<\/p>\n<p><a href=\"https:\/\/trends.google.com\/\">Google Trends<\/a> is a tool you could use to see how frequently your potential product selection has been searched for in a specific period of item, ideally from October to December. This will let you know whether people are looking forward to seeing it retail or if it is on its way out.<\/p>\n<p>For instance, if you are considering a trendy fitness accessory for your product selection, you could compare consumer interest in Apple Watch series 3 and Garmin Fenix 5X.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled6.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Untitled6-300x163.png\" alt=\"\" width=\"725\" height=\"394\" \/><\/a><\/p>\n<p>Based on this comparison, Apple Watch series 3 is trending much more highly than Garmin Fenix 5x and has had experienced major spikes in the past few weeks, especially around Black Friday and Cyber Monday. As a result, this would be the right product selection for your holiday season assortment.<\/p>\n<p>If you have an account with <a href=\"https:\/\/accounts.google.com\/\">Google Adwords<\/a>, you can also leverage <a href=\"https:\/\/adwords.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\">Google\u2019s Keyword Planner tool<\/a> to analyze products\u2019 current and predicted demand using keyword research.<\/p>\n<h4>Narrow Down Your Options<\/h4>\n<p>At this point you might have a few product selection ideas. It\u2019s a best practice to run these ideas through a standard set of guidelines that top retailers use to narrow down their assortment. While these guidelines aren\u2019t strict, they go a long way in minimizing business risk.<\/p>\n<p>See if the products are:<\/p>\n<ul class=\"pk-list-styled\">\n<li>Easy to ship<\/li>\n<li>Lightweight<\/li>\n<li>Small in dimensions<\/li>\n<li>Seasonal<\/li>\n<li>In a stable or growing market<\/li>\n<\/ul>\n<p>The general perspective is that the best product selection should have some moving parts, fit in the smallest of boxes, and sell for $200-$1000 with a profit margin of at least 30-40%.<\/p>\n<p>Other than that, check if the product can be sourced easily. The final seal of approval requires the product to be easily available to source. Make a list of the products you\u2019re planning to sell, and check their availability with local vendors.<\/p>\n<p>In addition, check if the items could be dropshipped if you want to avoid storage and shipping hassles. <a href=\"https:\/\/mdlst2020prod.wpengine.com\/\">Modalyst<\/a>, for instance, allows merchants to sell millions of products without the financial risk of buying inventory upfront.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-14-at-4.33.08-PM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-14-at-4.33.08-PM-300x161.png\" alt=\"\" width=\"743\" height=\"399\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>You can choose to source directly from <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/modalyst\/epcpfbncpjfomakgdophbanbkdeonkhc\">Wish.com with their new Chrome Extension<\/a> or from their vetted marketplace of independent brands. Their Shopify \/ BigCommerce app allows for one-click sourcing so within minutes (and no cost!) you can have a fantastic assortment of holiday items up on your store.<\/p>\n<h4>Final Thoughts<\/h4>\n<p>Evolving consumer preferences combined with the dominance of big players like Alibaba and Amazon have forced merchants to evolve. Smart ones are driving more sales and enhancing customer loyalty with a <a href=\"https:\/\/mdlst2020prod.wpengine.com\/blog\/2017\/11\/28\/product-mix-important\/\">wider product mix<\/a> using dropshipping. However, it\u2019s crucial to not just expand your assortment, but expand it intelligently. Use the tips mentioned above to get your holiday product selection spot on and enjoy a season of festivities\u2026 and high profits.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas is fast approaching, and many retailers are already on the countdown to final product assortment. As a well-organized ecommerce merchant, you\u2019re also looking to jump on the assortment planning bandwagon. <\/p>\n","protected":false},"author":10,"featured_media":3365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[262],"tags":[],"class_list":["post-3351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-source-quality-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holiday Tips Part 2 : What Product Selection Sells Best During Holiday Season? - Modalyst<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Tips Part 2 : What Product Selection Sells Best During Holiday Season? - Modalyst\" \/>\n<meta property=\"og:description\" content=\"Christmas is fast approaching, and many retailers are already on the countdown to final product assortment. As a well-organized ecommerce merchant, you\u2019re also looking to jump on the assortment planning bandwagon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Modalyst\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/modalyst\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-14T21:53:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2017\/12\/iStock-497096664.2e16d0ba.fill-735x490-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"735\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lillian Anselmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@modalyst\" \/>\n<meta name=\"twitter:site\" content=\"@modalyst\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lillian Anselmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/\"},\"author\":{\"name\":\"Lillian Anselmi\",\"@id\":\"https:\/\/www.modalyst.co\/#\/schema\/person\/855919e16e417024b6895b901671aef2\"},\"headline\":\"Holiday Tips Part 2 : What Product Selection Sells Best During Holiday Season?\",\"datePublished\":\"2017-12-14T21:53:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/\"},\"wordCount\":1249,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.modalyst.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2017\/12\/iStock-497096664.2e16d0ba.fill-735x490-1.jpg\",\"articleSection\":[\"Source Quality Suppliers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/\",\"url\":\"https:\/\/www.modalyst.co\/blog\/holiday-tips-part-2-product-selection-sells-best-holiday-season\/\",\"name\":\"Holiday Tips Part 2 : What Product Selection Sells Best During Holiday Season? 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