{"id":3015,"date":"2016-08-26T20:15:21","date_gmt":"2016-08-26T20:15:21","guid":{"rendered":"https:\/\/mdlst2020prod.wpengine.com\/blog\/?p=3015"},"modified":"2023-07-20T07:11:55","modified_gmt":"2023-07-20T07:11:55","slug":"e-mail-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/","title":{"rendered":"How to Run an E-Mail Marketing Campaign for Your Store"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3015\" class=\"elementor elementor-3015\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47b398f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47b398f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dfeaefb\" data-id=\"7dfeaefb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c3c6a99 elementor-widget elementor-widget-text-editor\" data-id=\"1c3c6a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-predictions-2016\/\">\u201cE-mail marketing will experience a second coming of age during 2016.\u201d &#8211; Chad Litmus<\/a><\/em><\/strong><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3022\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2016\/08\/mobile-optimization-300x234.jpg\" alt=\"Checking e-mail #1 activity on smartphone\" width=\"435\" height=\"339\" srcset=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/mobile-optimization-300x234.jpg 300w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/mobile-optimization.jpg 594w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/p><p>Reading e-mails has long been the #1 activity of people with smartphones. It is the main strategy for digital marketers and e-commerce companies have been using it to gather crucial analytical data. With new features like Gmail\u2019s promotions tab, e-mail marketing is being re-introduced into popular culture.<\/p><p><span style=\"font-weight: 400;\">That is why we\u2019re want to help you make the most of it! Here, we break down how to gather e-mails, segment them into lists, choose the right type of campaign, craft the right e-mail and analyze your results.<\/span><\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/#more-3015\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading How to Run an E-Mail Marketing Campaign for Your Store\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>\u201cE-mail marketing will experience a second coming of age during 2016.\u201d &#8211; Chad Litmus Reading e-mails has long been the #1 activity of people with smartphones. It is the main strategy for digital marketers and e-commerce companies have been using it to gather crucial analytical data. With new features like Gmail\u2019s promotions tab, e-mail marketing [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"class_list":["post-3015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-online-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run an E-Mail Marketing Campaign for Your Store - Modalyst<\/title>\n<meta name=\"description\" content=\"E-mail marketing is more important now than ever! We break down how to get e-mails, segment them, craft them, choose a campaign, and understand results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Run an E-Mail Marketing Campaign for Your Store - Modalyst\" \/>\n<meta property=\"og:description\" content=\"E-mail marketing is more important now than ever! We break down how to get e-mails, segment them, craft them, choose a campaign, and understand results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Modalyst\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/modalyst\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-26T20:15:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-20T07:11:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lillian Anselmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@modalyst\" \/>\n<meta name=\"twitter:site\" content=\"@modalyst\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lillian Anselmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/\"},\"author\":{\"name\":\"Lillian Anselmi\",\"@id\":\"https:\/\/www.modalyst.co\/#\/schema\/person\/855919e16e417024b6895b901671aef2\"},\"headline\":\"How to Run an E-Mail Marketing Campaign for Your Store\",\"datePublished\":\"2016-08-26T20:15:21+00:00\",\"dateModified\":\"2023-07-20T07:11:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/\"},\"wordCount\":1715,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.modalyst.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/email-marketing.jpg\",\"articleSection\":[\"Grow Your Online Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/\",\"url\":\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/\",\"name\":\"How to Run an E-Mail Marketing Campaign for Your Store - Modalyst\",\"isPartOf\":{\"@id\":\"https:\/\/www.modalyst.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.modalyst.co\/blog\/e-mail-marketing-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/email-marketing.jpg\",\"datePublished\":\"2016-08-26T20:15:21+00:00\",\"dateModified\":\"2023-07-20T07:11:55+00:00\",\"description\":\"E-mail marketing is more important now than ever! 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