{"id":2971,"date":"2016-08-17T18:29:22","date_gmt":"2016-08-17T18:29:22","guid":{"rendered":"https:\/\/mdlst2020prod.wpengine.com\/blog\/?p=2971"},"modified":"2016-08-17T18:29:22","modified_gmt":"2016-08-17T18:29:22","slug":"seo-10-tactics-increase-visibility","status":"publish","type":"post","link":"https:\/\/www.modalyst.co\/blog\/seo-10-tactics-increase-visibility\/","title":{"rendered":"SEO Made Simple: 10 Tactics to Boost Your Visibility"},"content":{"rendered":"<h2><strong>SEO Made Simple: 10 Tactics to Increase Your Visibility<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In our last blog post, we helped simplify some key SEO terms to help you get your own website optimized. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, we want to help you take the first few very important steps to make sure your website is visible on search engines and is ranking where it should be.<\/span><\/p>\n<p><!--more--><\/p>\n<h3><strong>1. Create your XML Sitemap<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is a very simple process, but also very important. If you recall from the last article an XML Sitemap is your way to communicate with search engine crawlers about the pages you want them to crawl on your website, as well as indicate how often your site is updated. This is how you do it:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/www.xml-sitemaps.com\/\"><span style=\"font-weight: 400;\">https:\/\/www.xml-sitemaps.com\/<\/span><\/a><span style=\"font-weight: 400;\"> and simply input\u00a0your websites url, how often you make changes to it. Leave the priority as none since this is your root sitemap<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Once it is generated, upload it to domain root of your website. This means you should upload it to your first folder, so that if people were to access it, they would visit <\/span><a href=\"https:\/\/yourwebsite.com\/sitemap.xml\"><span style=\"font-weight: 400;\">https:\/\/yourwebsite.com\/sitemap.xml<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Once you have done that, go to your Google Webmasters Account and add it there. This will ensure that your sitemap is crawled by Google\u2019s bots.<\/span><\/li>\n<\/ol>\n<h3><strong>2. Do Keyword Research<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Since you\u2019ve just created your shop you obviously have certain terms that make your brand unique. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure this distinctiveness is reflected on search engines, there are a few online tools you can use to create keyword combinations, see trends, and get search volume.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.google.com\/trends\/\">Google Trends<\/a> is a great way to know what people are searching for, both in your locality and around the globe. Use it to estimate how many people are <img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-2972\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2016\/08\/FireShot-Capture-17-dropshipping-Explore-Google-Trend_-https___www.google.com_trends_explore-261x300.png\" alt=\"Google Trends Dropshipping Results Page\" width=\"331\" height=\"381\" srcset=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/FireShot-Capture-17-dropshipping-Explore-Google-Trend_-https___www.google.com_trends_explore-261x300.png 261w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/FireShot-Capture-17-dropshipping-Explore-Google-Trend_-https___www.google.com_trends_explore-890x1024.png 890w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/FireShot-Capture-17-dropshipping-Explore-Google-Trend_-https___www.google.com_trends_explore-768x884.png 768w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/FireShot-Capture-17-dropshipping-Explore-Google-Trend_-https___www.google.com_trends_explore-1335x1536.png 1335w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/FireShot-Capture-17-dropshipping-Explore-Google-Trend_-https___www.google.com_trends_explore-1780x2048.png 1780w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/>talking about topics related to your brand and even broader searches about the market you are working\u00a0<\/span><span style=\"line-height: 1.5;\">in<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.keyword.io\/\">Keyword.io<\/a> is an awesome if a little primitive way to find the long tail keywords we discussed in the previous article. It suggests a large list of keywords based on Google\u2019s auto-suggestion feature and is a cool free tool.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/adwords.google.com\/KeywordPlanner\">Google AdWords Keyword Planner Tool<\/a> is a fantastic tool that estimates the search volume of certain terms, gives you new keyword suggestions and tells you how competitive certain keywords are.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\">When you\u2019re ready, you can begin to explore more complex paid tools, such as <a href=\"https:\/\/moz.com\">Moz<\/a> or <a href=\"https:\/\/www.hubspot.com\/\">Hubspot<\/a> that will be useful as your site grows.<\/span><\/li>\n<\/ol>\n<h3><strong>3. Create a robots.txt file<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We discussed the function of this file in our last piece, now we\u2019ll teach you how to write one!<\/span><\/p>\n<ol>\n<li>Simply upload a .txt file named robots in your root directory. You can then customize it to allow\/disallow bots\u00a0from crawling particular pages or even whole directories of your website.<\/li>\n<li><span style=\"font-weight: 400;\">To write one that allows robots to crawl every single webpage, simply upload the file with the following text \u00a0<img decoding=\"async\" class=\"alignnone wp-image-2973\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-17-at-11.25.24-AM.png\" alt=\"Screen Shot 2016-08-17 at 11.25.24 AM\" width=\"76\" height=\"29\" \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\">You can do a whole range of other things with a robots.txt file, check out some examples\u00a0<\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.robotstxt.org\/robotstxt.html\">here<\/a>.<\/span><\/li>\n<\/ol>\n<h3><strong>4. Run a free SEO audit<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The last post\u00a0explained the importance of HTML\u00a0elements like alt tags, title tags and header tags. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A free SEO audit is a great way to ensure you implemented all of them correctly!<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">I would suggest <\/span><a href=\"http:\/\/www.seoptimer.com\/\"><span style=\"font-weight: 400;\">Seoptimer\u2019s free audit service<\/span><\/a><span style=\"font-weight: 400;\"> for this. It will break down your webpage element by element, telling you where you are going right and what you can improve.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you feel the suggested changes are valid and easy enough to make, this could be a great way to not only improve your website\u2019s SEO, but learn about what SEO crawlers search for so you can further familiarize yourself with the subject!<\/span><\/li>\n<\/ol>\n<h3><strong>5. Make sure all homepage links point to your domain name<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You want to make sure all links on your website point to <\/span><a href=\"http:\/\/yourwebsite.com\"><span style=\"font-weight: 400;\">http:\/\/yourwebsite.com<\/span><\/a><span style=\"font-weight: 400;\"> and not your index page or your default page like <\/span><a href=\"http:\/\/yourwebsite.com\/index.php\"><span style=\"font-weight: 400;\">http:\/\/yourwebsite.com\/index.php<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do that, you\u2019re splitting links, which isn\u2019t part of a good link building strategy!<\/span><\/p>\n<h3><strong>6. Check your server headers<\/strong><\/h3>\n<p>This is a fairly simple process that ensures that your website redirects are permanent (301) and not temporary (302 or 307).<\/p>\n<p>Having the wrong redirect could potentially cause none of the links to your website to reflect on your SEO ranking because it is considered a temporary redirect.<\/p>\n<p>To check for this follow these steps:<\/p>\n<ol>\n<li>Visit\u00a0<span style=\"font-weight: 400;\"><a href=\"http:\/\/tools.seobook.com\/server-header-checker\/\">SEObooks Free Server Header Checker<\/a>\u00a0and input your URL\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you receive one of two messages: 301 Moved Permanently or 200 OK you are good to go<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you receive any other response you should check to see if your URLs are properly and consistently set up throughout your site and you have the correct redirects set up in your .htaccess<\/span><\/li>\n<\/ol>\n<h3><strong>7. Avoid Keyword Stuffing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Simply jamming your website with keywords will not help your SEO rankings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, Google and other search engines may think it is spam and hit you with an SEO penalty! <\/span><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/myths-and-misconceptions-about-search-engines\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><span style=\"font-weight: 400;\"> recommends using your keyword a maximum of 15 words per page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this is not a hard and fast rule, you should more or less try and abide by it because search engines value natural language rather than content\u00a0stuffed with keywords.<\/span><\/p>\n<h3><strong>8. Diversify your anchor text<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While you can\u2019t necessarily control externally linked anchor text, you can control the anchor text you have with your internal links:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Avoid generic anchor text, such as \u201cclick here\u201d and instead use it to describe the content around it.\u00a0According to <a href=\"https:\/\/moz.com\/blog\/how-to-rank\">Moz<\/a>, this means \u201clinking internally with a mix of partial match keyword and related phrases\u201d.<\/span><\/li>\n<li>When creating links for your website on a blog post, substitute links like &#8220;Click here&#8221; for <a href=\"https:\/\/mdlst2020prod.wpengine.com\/\">Modalyst<\/a>.<\/li>\n<\/ol>\n<h3><strong>9. Make Sure your URLs are Static<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You want to make sure the URLs of your web pages are short and relevant to the content on the page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are writing a blog post about summer clothes you would want your URL to read <\/span><span style=\"font-weight: 400;\">https:\/\/yourwebsite.com\/blog\/summer-hats-2016<\/span><span style=\"font-weight: 400;\"> instead of <\/span><span style=\"font-weight: 400;\">https:\/\/yourwebsite.com\/blog\/bs3snx.html<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This not only improves your SEO, but it looks better and it makes it easier for people to find your content when they are searching for it.<\/span><\/p>\n<h3><strong>10. Structure your rich content appropriately<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you recall what rich content was from our last blog post you will want to make sure you make use of it whenever appropriate on your webpages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more and more social media websites and websites with multimedia content become important, integrating them appropriately within your website can help immensely not only with your SEO but with your website\u2019s structure and design.<\/span><br \/>\n<span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-2974 alignleft\" src=\"http:\/\/new.modalyst.co\/wp-content\/uploads\/2016\/08\/rich-result-evolution-300x169.png\" alt=\"Rich Content SEO\" width=\"348\" height=\"196\" srcset=\"https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/rich-result-evolution-300x169.png 300w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/rich-result-evolution-1024x576.png 1024w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/rich-result-evolution-768x432.png 768w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/rich-result-evolution-1536x864.png 1536w, https:\/\/www.modalyst.co\/wp-content\/uploads\/2016\/08\/rich-result-evolution.png 1600w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/>\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Use good title images for your content<\/li>\n<li>Embed Youtube Videos, Twitter Cards and Facebook Cards whenever possible on your website<\/li>\n<li>Add your own video content and much more<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">There\u2019s no particular rule that states the exact type of rich content you should use on your website, therefore you should make this decision based on what you feel would appeal the most to your users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a store where you feel visual content should be maximized, include small videos throughout your pages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If social media is important to you, make sure you include several easy ways for people to share your pages, as well as integrating the several embed features offered by the biggest social media websites today.<\/span><\/p>\n<h2><strong>SEO Made Simple: Conclusion<\/strong><\/h2>\n<p>As you can see, these steps are extremely simple to execute and require no development experience.<\/p>\n<p>They can, however, make a big difference with respect to search results and can really help you get ahead in the very competitive E-Commerce Market.<\/p>\n<p>We hope this article helps you on your journey to mastering SEO for eCommerce, once you have a website set up, Modalyst can help you find a number of unique products available for dropshipping or many eager retailers ready to dropship your products!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Made Simple: 10 Tactics to Increase Your Visibility In our last blog post, we helped simplify some key SEO terms to help you get your own website optimized. Now, we want to help you take the first few very important steps to make sure your website is visible on search engines and is ranking [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-2971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Made Simple: 10 Actionable Tactics to Increase your Store&#039;s Visibility<\/title>\n<meta name=\"description\" content=\"For your E-Commerce store, good SEO is a must. Here are 10 tactics you can implement in just a few hours that will markedly improve the way you rank!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modalyst.co\/blog\/seo-10-tactics-increase-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Made Simple: 10 Actionable Tactics to Increase your Store&#039;s Visibility\" \/>\n<meta property=\"og:description\" content=\"For your E-Commerce store, good SEO is a must. 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