{"id":1694,"date":"2015-07-16T15:47:27","date_gmt":"2015-07-16T15:47:27","guid":{"rendered":"http:\/\/blog.modalyst.co\/?p=1694"},"modified":"2015-07-16T15:47:27","modified_gmt":"2015-07-16T15:47:27","slug":"better-faster-cheaper-how-3-d-technology-can-disrupt-fashion","status":"publish","type":"post","link":"https:\/\/www.modalyst.co\/blog\/better-faster-cheaper-how-3-d-technology-can-disrupt-fashion\/","title":{"rendered":"Better, Faster, Cheaper: How 3-D Technology Can Disrupt Fashion"},"content":{"rendered":"
“The fastest way to get faster is to think about how you can develop it in 3-D,\u201d declared Ed Gribbin, president of apparel sizing and fit company Alvanon, speaking recently as part of a Product Innovation Apparel panel discussing how 3-D technology is disrupting the fashion industry.<\/div>\n
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\u201cThe opportunity to speed product-development cycles is tremendous,\u201d he added, pointing out that it could potentially help brands and retailers compete with Spanish retail giant Zara, which releases 24 mini collections each year. \u201cNPD Group said the average person who\u2019s loyal to a specialty retail brand visits that brand physically three to four times a year. The average Zara customer goes into Zara 17 times a year because they have new product every two weeks and they\u2019re building scarcity.\u201d<\/p>\n

His sentiment was echoed across the board, with Asaf Landau, CEO of 3-D virtual prototyping provider Optitex, explaining, \u201cYou can see the entire collection through software design instead of six months later. You can show it to buyers, show it to customers, find out what they like and don\u2019t like, do it early enough that when you can prevent over-development and over-production and actually design more of what\u2019s most popular you have an impact on the top line and on the bottom line like nothing else out there.\u201d<\/p>\n

It some cases it can even reduce repetitive work. \u201cIf you\u2019ve created a shirt or a handbag, is that form repurposed or reused season after season? Because if it is, that\u2019s where 3-D comes into play; once you\u2019ve created that form once, you can reuse it season after season,\u201d offered Steven Madge, vice president of industry and global affairs at Dassault Syst\u00e8mes, an enterprise manufacturing engineering and design systems provider.<\/p>\n

But it\u2019s not about doing less work\u2014it\u2019s about being more productive, Landau said, noting that his customers want to make five times the number of samples virtually. \u201cInstead of four samples taking six months, you do 10 iterations in three weeks. It\u2019s hugely impactful,\u201d he said.<\/p>\n

It\u2019s no surprise, then, that more and more brands are beginning to grasp that investing in 3-D technology can boost their business in today\u2019s ever evolving apparel industry: Gribbin said that in the U.S. a year ago, customers approached Alvanon about once a month looking for an avatar to add to their 3-D CAD (computer-aided design) system; now the company gets up to five inquiries per week.<\/p>\n

Darioush Nikpour, executive vice president of 3-D fashion technology company Browzwear\u2019s North American operations, noted that it\u2019s because those companies understand it can save them more than just time. \u201cIn apparel we\u2019ve seen 35 percent, 40 percent, 50 percent reduction in costs,\u201d he shared, adding, \u201cYou have companies that want to achieve speed, companies that want to achieve cost reduction, but I think just for the foundation alone it\u2019s really critical to understand what the business challenges today are and then ask more questions. It\u2019s an evolution.\u201d<\/p>\n

Gribbin agreed. \u201cWe as an industry can do a better job of educating brands and retailers because if they\u2019re not going to be faster and more accurate, and more efficient and sustainable, they\u2019re going to be less relevant to their customers,\u201d he said.<\/p>\n

Lyndsay McGregor, The Sourcing Journal Online<\/p>\n<\/div>\n

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“The fastest way to get faster is to think about how you can develop it in 3-D,\u201d declared Ed Gribbin, president of apparel sizing and fit company Alvanon, speaking recently as part of a Product Innovation Apparel panel discussing how 3-D technology is disrupting the fashion industry.<\/p>\n","protected":false},"author":10,"featured_media":1828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-1694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dropshipping-trends"],"yoast_head":"\nBetter, Faster, Cheaper: How 3-D Technology Can Disrupt Fashion - Modalyst<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modalyst.co\/blog\/better-faster-cheaper-how-3-d-technology-can-disrupt-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better, Faster, Cheaper: How 3-D Technology Can Disrupt Fashion - 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